At some point in your blogging career, you’ll realize how important it is to share the content you make. It’s pretty discouraging to see posts you’ve worked so hard on not take off after you’ve spent so much time writing and creating them. There are many places that you can share your blog posts after you hit the publish button. Seriously, the list is pretty big, but are they all worth it? Today I’m sharing the five places on the top of my list. My “go-to’s” that bring me traffic.
Ping Your Site
Using websites like Pingler.com help to “ping” your blog. It sends messages to search portals and other services a message to allow easier indexing. What does this mean exactly? Well, it basically lets Google and other search engine sites know that you have new content which means that you may be found in search results faster than Google finding you on their own. There are plugins and extensions for your web browser that you can add to make pinging of your new content easy-peasy!
Keep in mind that you should only ping your site when you’ve added new content or made major changes. Pinging your site more often won’t get you indexed faster and may even cause your IP address to be blocked by search engines! 😨
Pinterest must seriously be on everyone’s list of places to share their new content. To be honest, it’s numero uno for me. It has always been my top page view source since the beginning. The key is to know how to use it. When you make new content, it’s key to make sure that you use a “pinnable image”. Pinterest is a very visual search engine. Having longer images is key to taking up the real estate on any given page on Pinterest. It basically means that people are more likely to notice, pin and visit that link.
Key points to remember when pinning to Pinterest include:
- Making sure you’re not sharing the same image with the same text repeatedly too often. Pinterest will consider it spam and block people from seeing or just not putting it out there to be seen as much as it should. You should also think of your followers when it comes to this, too! People aren’t going to want to follow someone who spams their home feed with the same old thing all the time. Am I right?
- Keywords are your best friend! Use keywords in your title as well as the description of your pin so that Pinterest shows your content to the right people. Putting “This is so cool!” will do nothing when the pin is about organizing sheets.
- Pinterest acknowledges hashtags! Using at least 3 keyword hashtags to your pin is a great way to make it easy for Pinterest to categorize your content during searches. Keep in mind that although you could get away with just using hashtags, you’ll look more professional, be indexed and convey better to your followers if you use a description and hashtags.
Finding relevant Facebook groups to join is a great way to share your content, find similar content to your own and to network your blog.
Look for specific groups that cater to your niche so that you can connect with other bloggers who share similar interests. This is a must for when you have specific questions to ask that Google just can’t answer. Answering and helping other bloggers with their issues builds relationships and a strong community. You can’t blog alone…all the time anyway.
Other Facebook groups to look for are those that have specific daily threads. These usually focus around social media interaction. Think a “like for a like”. Trying to grow your Facebook engagement? This will actually help out a lot. It can be hard to find the time to participate all the time especially if you’re a member of a large group, but I have come across some great blogs I wouldn’t have found otherwise.
I’ve been blogging for about five years now and when I first started, link parties were where it’s at. It was one of the main places everyone shared their content. Today, they’re still around, but I think that a lot of people don’t think of them anymore. I have received great engagement through link parties including relevant comments and sharing. It’s a great way to meet new bloggers, find new blogs to read and gain friends who share similar interests as you.
Want to check out some link parties to see if it’s right for you? Here’s my link party list. It does need to be updated, but it will get you started in the right direction.
Your Email List
Growing your email list can be a bit tricky, but with every new signup comes another new returning reader. There are different ways you can get people to return to your blog through your newsletters. You can either set up an RSS newsfeed that puts sharing your new blog posts on auto pilot or you can create a newsletter to go out to your subscribers manually. I prefer the latter, but since I don’t always have the time to get it together, an RSS feed works, too.
The idea behind a newsletter is not to spam your subscribers and to keep it interesting. Getting your subscribers to open your newsletter is as easy as creating a catchy subject title. Your content will do the rest. If you get your subscribers via a freebie, it’s a great idea to keep them engaged with your newsletters by sending out subscriber-only freebies. They get new exclusive freebies (that make them feel special of course) and you get views. It’s a win-win!
I’ve used these places for years to grow and gain engagement. They may not work for everyone since everyone’s niche can be different, but as a new blogger looking for resources and a veteran blogger looking for other ideas, these five places are a great start!