3 Things To Look At In Pinterest Analytics

by The Organized Dream

When it comes to Pinterest, I’ve always had good luck. I started pinning way before my blog and actually was inspired to blog because of it. Oh, where would I be without Pinterest?

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One thing I always tried to do when pinning to Pinterest is create ‘basic’ boards. What I mean is I created boards with simple titles like “Style & Fashion” and “DIY & Crafts”. This is an easy way for someone visiting your profile to find specific boards based on what they want to look for.

I also tried to pin (or what Pinterest calls saving now) things that I didn’t see before. Now, of course, I started on Pinterest when it was invite-only so the chances of you coming across something you haven’t seen is really slim so now I try to pin (or save) things that are bright and colorful. Pretty pictures are key.

What You Should Do First…

1. Before you can start looking at your analytics, you have to create a business account. If you already have a personal account, don’t worry. You can convert it to a business account in just a few steps.

2. After becoming a business account and confirm your website, you can easily view your analytics at any time.

3. Sign up for Rich Pins. This is great because even when someone else pins your work, your logo and website name appear with the caption. Easy advertisement, right?

4. Make sure you have a ‘Pin It’ button on your site. It’s one of the best ways to have your stuff shared on Pinterest without you actually having to do the work.

Now, let’s begin.

This is what the main overview page looks like.

There are three separate sections you can view. (Numbers at the top I added.)

1. Your Pinterest Profile
In this section, it’s all of the analytics you have for your profile itself.
I look at the section towards the bottom labeled “Boards with Top Pin Impressions”.
This section will show you the boards in your profile that have the most activity in a 30 day time span.
It looks a little something like this…
This is a great way to know where you a.) should be pinning and b.) maybe where you could be pinning more.
It’s important to make sure that if you are a blogger, you have a board specifically for your blog posts. People visiting your profile will most likely be looking for your specific work. *Don’t forget to arrange your boards so your blog board is the first one at the top.* 
You can see above that it helps out a lot because my blog board is at the top for Pin Impressions.
2. People You Reach
The demographics section is great because it tells you specific places in the world people are visiting or noticing your pins. I like to look at the Interests section because that, to me anyway, is more important because it will show me what my general audience likes. This can help me when creating new boards, pinning pins from Pinterest to my boards and even what kind of blog posts I am going to make.

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Check it out below…
This also helps you to know that people are into what you’re doing. For instance, if I blog about home decor and DIY projects, but the only things people are interested from me are makeup and fashion, then I know where I need to put my attention.
3. Activity from Your Website
This section pertains specifically to what is directly from your site. Hello, Rich Pins! While the first section (Your Pinterest Profile) shows you traffic from your profile, this section shows you just your own pins.
I look at the Top Pin Impressions which are located down below the graph. 
It looks a little something like this…
While it is good to look at all of the information Pinterest has to offer, I always look at these three things under each section and it helps me gain followers and increase my Pinterest presence. I hope this helps you in one way or another. What are your best practices for being an amazing pinner?
Oh, and don’t forget to check out my Pinterest and follow along!

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JanVinyard August 24, 2016 - 3:23 pm

Hi Kate, Thanks for this great information – I really appreciate it! Blessings, Janet

Kate Auclair August 26, 2016 - 2:40 pm

No problem! Thanks for stopping by!

Victoria @DazzleWhileFrazzled August 24, 2016 - 5:03 pm

Thanks for the breakdown of the three sections. It reminded me to check in more frequently!

Kate Auclair August 26, 2016 - 2:41 pm


Maria from Collecting Moments Blog August 25, 2016 - 2:17 pm

Great info, Kate. Pinterest is such a great resource for traffic and content, and I love how you've broken it down so we can find the information it gathers more useful. Thanks so much for joining us on #shinebloghop this week!

Kate Auclair August 26, 2016 - 2:42 pm

Thanks for stopping by!

Candace Patterson August 25, 2016 - 7:04 pm

I definitely need to look these over. I started blogging again and set blogging goals for myself in April – one of which was to gain Pinterest followers since it helps drive a lot of blog traffic. While I have increased my number of Pinterest followers, I have not seen a lot of blog traffic being driven in by Pinterest. I am constantly fascinated by articles addressing the phenomena that is Pinterest. Great post – thanks for sharing! I found you featured on the Shine Blog Hop.

Kate Auclair August 26, 2016 - 2:43 pm

I hope this helps!

Chelsea Marrs August 26, 2016 - 3:27 am

I totally need to pay more attention to these, thanks for the tips!

Chow Down USA

Kate Auclair August 26, 2016 - 2:44 pm


Emily C August 26, 2016 - 3:20 pm

This is really helpful. Thank you!

Brandi August 26, 2016 - 10:57 pm

Thanks for the tip. I'm not very techy savvy, so would you be able to tell me what I am supposed to do when Pinterest tells me I need to "Copy and paste this tag to the head section of your website’s index.html file." I'm not sure where to paste this. I've looked all over but can't seem to find where this goes. πŸ™ Thanks!

Kate Auclair September 9, 2016 - 10:14 pm

The best way I can tell you is that if you use Blogger, you simply go to your template section, select edit html and then look for <head. You'll then paste the code there. I do not use WordPress and I am not familiar with it. Maybe you could look under the Pinterest help section about this? Sorry I can't be of more help. πŸ™

Teri August 26, 2016 - 11:48 pm

Such great info! Thank you, I can't wait to work on some your ideas! Stopping by from Foodie Friends Friday!

Kate Auclair September 9, 2016 - 10:15 pm

Awesome, Teri!

Dara Brewton August 27, 2016 - 1:55 pm

I am trying to figure out all these analytic reports…eek! Just another skill I didn't know I would need when I first started blogging ?

Kate Auclair September 9, 2016 - 10:17 pm

You and me both, Dara! It's never to late to learn and improve…at least that's what I tell myself. πŸ™‚

Two Tiny Hands August 27, 2016 - 6:22 pm

Really useful, I've just converted to a business account so still trying to figure it all out! #pocolo

Kate Auclair September 9, 2016 - 10:18 pm

It took me a little while myself, but I have gradually figured it out.

Marilyn Lesniak August 27, 2016 - 10:22 pm

Finally someone that talks Pinterest Analytics! Thank you for sharing at #WonderfulWednesday. I hope to see you again next week.

Marilyn Lesniak August 27, 2016 - 10:33 pm

Congratulations! Your post was my feature pick from my Commenters at #WonderfulWednesday this week. Visit me on Tuesday evening and to see your feature and pick up your badge! All hosts choose their own features so be sure to return to my blog. I invite you to leave more links to be shared and commented upon.

Mom's Small Victories August 29, 2016 - 12:35 am

I absolutely love Pinterest, i think it's the best return on a blogger's time investment. It takes a second to pin excellent content and it keeps people coming back. Pinterest is still my #1 traffic source. Thanks for sharing with Small Victories Sunday Linkup and I hope you linked up with our Pretty Pinterest Party too. Pinning to our linkup board and hope you found some great posts to visit this week!

buildingourhive August 30, 2016 - 12:33 pm

Thanks for all the great tips and info! Things I didn't know about Pinterest business.

Theresa August 30, 2016 - 8:00 pm

I need to dive into analytics more. Thanks for the tips and info.Thanks for sharing at the #InspirationSpotlight Pinned & sharing

Cathy Lawdanski August 30, 2016 - 8:15 pm

Very helpful. Thanks for breaking this down.

Beneath the buckeye tree August 31, 2016 - 2:47 pm

Thanks so much for these tips! Pinterest puzzles me at times. πŸ™‚

Dee M September 3, 2016 - 5:13 am

Awesome info — Pinterest is so important! Thanks for sharing at Merry Monday!

April J Harris September 8, 2016 - 6:14 pm

Pinned! This is a wonderful, comprehensive post full of great Pinterest advice. Pinterest is one of my main sources of traffic – it's really important to use it to full advantage. Thank you for sharing with the Hearth and Soul Hop.

Morgan Prince September 10, 2016 - 3:06 pm

This is great, thanks for the tips! Thanks for linking to #pocolo.


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